Allder Outdoors is a retailer that provides the best gear for both men and women to explore the wonders of the great outdoors. Established in 1995 in Limerick, Ireland, the company has been offering its customers different apparel and shop experiences. Through careful examination of its products, customers can uncover the essence of the brand—its uniqueness, exclusivity, and underlying concepts—thus gaining a deeper appreciation of its identity and voice.
For that reason, the visual identity guidelines with the brand style are so important in a business. These guidelines ensure consistency and coherence in how a brand is present across diverse channels. Furthermore, they enhance clarity for teams collaborating with the brand, conveying a clear and memorable message to customers that will not forget.
ICONOGRAPHY
As part of the brand, each icon must represent the brand's commitment to quality, durability, and innovation, reflecting its dedication to enabling outdoor enthusiasts to immerse themselves in nature's beauty.
From icons representing whether to be used in camp gear, clothes and apparel to those symbolizing activities in the wilderness exploration, every icon is designed to resonate with Allder Outdoors' target market. The iconography serves not only as visual cues for products and services but also as a reflection of the brand's identity and values, reinforcing its position as a trusted companion for outdoor enthusiasts worldwide.
