Allder Outdoors is a premier retail company in Limerick, Ireland, established in 1995 and dedicated to empowering outdoor enthusiasts with the ultimate apparel for exploration. The brand resonates through every product, with exclusivity and creativity, inviting customers to embark on a journey of discovery.
The company doesn't just sell apparel; it curates experiences. Each product embodies the essence of our brand, seamlessly blending functionality with style. As customers explore the products, they discover high-quality gear and the atmosphere, voice and values that define the brand.
THE PROCESS
In initiating the brand's conception, I started by studying the brand briefing, meticulously considering its historical context of creation, values, beliefs, and intended messaging tailored to resonate with the target market and customers.
Following this deliberation, the creative journey unfolded with brainstorming sessions, where I explored concepts and related words, utilizing this process to foster idea generation and infuse fresh perspectives into the project. Subsequently, the visual research phase ensued, as the project began to manifest visually, marking the commencement of the sketching process.
Every illustration within this endeavour originated from initial sketches, which were then transformed into digital artworks. Upon completion of the illustrations, I transitioned into incorporating them into a diverse range of apparel designs, ensuring their fashion-forward appeal while remaining true to the brand's identity, thus creating distinctive items that captivate the customer's attention.
