The 1-800-Rite Roof WordPress website development project was a collaboration with DIT Web Solutions. 1-800-Rite Roof specializes in residential and commercial roofing and remodelling services in Brookfield, Wisconsin, USA. The client sought a website redesign that would maintain the brand's visual identity while reflecting a fresh business perspective. The new website aims to serve as an informative resource for prospective clients, showcasing the company's evolved vision and approach.
THE PROCESS
During the initial phase, we engaged in extensive brainstorming and collaboration with the client to thoroughly grasp their requirements. As part of the design and development team, I designed various approaches and prototypes for the new 1-800-Rite Roof website, aligning closely with the client's briefing.
Our focus was on creating a cohesive user experience that not only showcased the brand's aesthetics but also emphasized usability and accessibility. We redesigned the website's navigation to intuitively guide visitors through its sections, effectively presenting the detailed information desired by potential customers.
While maintaining the established brand identity through consistent colour palettes and typography, we introduced subtle enhancements to reflect the client's desire for transformation. Additionally, I incorporated bespoke illustrations and shapes of houses and roofing elements to add distinctive and engaging visual elements to the site.
Upon finalizing the design, all development work was executed in WordPress using Elementor software, integrating the client's business-specific text and images seamlessly.
REDESIGN WEBSITE
OLD WEBSITE
WEBSITE VIEW
