Legend is a snowboard brand established in Canada in 1985 and provides the ultimate snowboarding experience to enthusiasts at every skill level. Focusing on snowboarding essentials like snowboards, outerwear, and accessories, I design for the company creative and innovative designs and illustrations for snowboarding and apparel.
Through my creations, customers grasp the essence and benefits of the brand products, discerning their uniqueness amidst competitors. This project demonstrates the transformative power of designing different products with unique illustrations and patterns, showcasing how they can impact a business, and create a new "need" for the client.
THE PROCESS
I initiated the project by drafting a comprehensive brief, delving into the brand's history, values, beliefs, and intended messages for its target audience.
Following all these points, I embarked on the creative journey by engaging in brainstorming sessions, exploring concepts and related words to stimulate ideas and introduce fresh perspectives. Once the brainstorming phase concluded, I transitioned into the visual research stage, where the project began to materialize visually, marking the onset of the sketching phase.
All the illustrations in this project started with sketches, and then I finished them as digital illustrations. Upon completing the illustrations, I seamlessly integrated them into diverse apparel designs, ensuring they remained stylish and alluring while authentically representing the brand. This process resulted in the creation of distinctive items that captivate the customer's attention, embodying the brand's essence.
